Develop, execute and analyze print and digital marketing strategies. Develop, maintain and improve customer and prospect database. Must be proficient with relational database report writing to extract data from ERP business system and create structured reports with output. Familiarity with digital marketing analytics, including website, email, SEO, PPC and social, will help you gather data to drive growth and improve customer engagement.
Education: Undergraduate degree in business, marketing, computer science or equivalent field
Experience: 5 years in direct marketing, data analytics or related discipline
Must have effective communication skills: verbal, written, active listening and presentation. Should have an ability to become proficient with Company-specific systems & have up-to-date proficiency working with Microsoft® Access and Excel. Must be proficient with relational database report writing. Familiarity with digital marketing analytics, including website, email (Hubspot), SEO, PPC and social. Experience with Google Analytics, tags and marketing attribution. Must be able to work collaboratively as a team member as well as an individual contributor.
Email a cover letter, resume, 3 professional references and salary expectations to HR@gaylord.com. Note “Data & Circulation Analyst” in the email subject line.