The Gaylord Archival® Silver Level Mobile Smartphone Tour Powered by Guide by Cell® lets your patrons connect with your exhibit instantly using their own smartphone or tablet. Visitors type in a link, scan a QR code or text a keyword to access a multimedia tour through a website optimized for mobile devices. This enhanced tour experience delivers video, audio, images and documents relevant to your exhibit, and features interactive capabilities like polls and quizzes to engage patrons. Using a web-based administrative site, museum staff can quickly and easily create and update a multimedia tour without any advanced technical knowledge or IT involvement, as well as monitor success of the tour with immediate results. 1-year subscription.